Ad Creative

One of the things that can substantially improve click-thru rate (CTR) is a creative ad strategy, as well as ongoing trend analysis.  In order to get above a 2% CTR, we may need to get creative in our PPC management ad strategy.

We review the following, but not limited to:

1. PPC CTR, trended over time at campaign, ad group level.  IF time permits, we may look at it by keyword level.
2. PPC CVR, trended over time, same as above
3. PPC Cost Per Conversion, trended over time, same as above
4. Competitor ad copy where help is needed most
5. Determine unique selling proposition
6. Determine what else is needed to improve CVR, CTR other than ad copy (landing page content, keywords, match types, negative keywords).