Case Study: How to Lower PPC Campaign Cost Per Conversion

Challenge: Client’s cost per conversion for their pay-per-click (PPC) campaigns were nearly double company’s expected budget goal.

Solution: Bizresearch prepared a thorough PPC campaign analysis with detailed recommendations that included:

Showing the executive management team that highly trafficked keywords cost too much to acquire new customers
Focusing efforts (paid search and organic) on keywords that converted at a lower cost of conversion
Changing campaign settings and campaign ‘architecture’
Cleaning up PPC keywords
Setting up and analyzing integrated reports that track PPC campaigns with SEO data for traffic and keyword conversions.

Results:

Increased conversion rates by over 300% (see Chart above)
Improved click thru rates
Using advanced keyword conversion analysis and Bizwatch Search Analytics, cost per conversion were significantly lowered to meet company’s goal (See Chart above)
Reduced total PPC campaign costs by 40% (to meet client’s monthly budget) despite increase in total # of conversion and lower CPC
Redirected PPC strategies to keywords that consistently lead to a conversion

Ready to partner with a search marketing agency that can positively impact your SEO and/or PPC Campaigns? Learn our methodology, use Bizwatch Analytics Search reporting tool, contact us Monday – Friday 9:00 am to 5:00 pm EST at 877-609-7027 or email us.