What's The Value of Integrated Pay Per Click (PPC),
SEO & Social Media Reporting Software & 13+ Month Trend Analysis?

Prevent bad advertising & marketing decisions.  The most common thing we hear is: "If I get a top
SEO ranking, can't I just turn off PPC/paid search advertising for that keyword?  Learn the Answers
Easily, Quickly with Bizwatch Search Analytics Reporting Software.

Does PPC or SEO send more traffic, leads, online orders? At what point, do SEO rankings drive measurable traffic & conversions?
Learn the answers, and trend your PPC vs SEO performance with Bizwatch Monthly & Weekly Reports.

Example above: Organic online orders are minimal, except during the peak holiday shopping season (December)

Despite top 4 SEO rankings, Paid search PPC outweighs traffic volume for SEO, especially during peak holiday
shopping season (December) for non-brand keywords.

Paid traffic goals outweigh organic SEO goals (conversions).  Keyword conversions are minimal for this keyword except
during holiday season (November - December).

Solution: Pulled Organic, Google Adwords PPC & Google Analytics data into Bizwatch Search Analytics:

• Showed keyword level visit, leads, conversion rate, bounce rate organic vs paid KPIs
• Illustrated which keywords were sending the best traffic, highest conversion rates, and lowest cost of acquisition
• Illustrated where certain keywords had top visibility in organic, but these terms also needed paid search visibility.  Once keywords were also added to paid search in exact and/or phrase match, or broad match modifiers, we were able to double visits, leads, and keep costs in line with executive expectations for cost per acquisition (under $50 cost per lead).
• Showcase which keywords were benefiting from organic vs paid search referral traffic
• Showcase why paid search was crucial despite and in addition to organic top three search visibility
• Paid search was sending increased traffic, strong conversion rates and a low cost of acquisition

B2C Ecommerce Retailer 2011 Organic vs Paid Traffic, Goals, Bounce Rate Key Performance Indicators (KPIs) Table View

B2B Lead Gen Company - 18+ Month Organic vs Paid Lead Gen, Traffic, Bounce Rate KPIs

Results:

• Organic keywords sent stable traffic with top three organic rankings
• Once paid search was introduced, it sent double the traffic over organic, despite top three organic rankings
• Organic traffic experienced slight drop when ranking fell from top three to top six rankings
• Using advanced keyword conversion analysis and Bizwatch Search Analytics, paid search cost per conversion was consistently under the required cost per lead of $50 (See Chart below), averaging $10-$20 below cost per conversion expectations.  Client able to easily identify, trend cost per conversion using Bizwatch.

Paid search cost per acquisition/conversion/lead was excellent; below $50, which was the target for each new customer acquired.

• Reduced overall total PPC campaign costs by 40% (to meet client’s monthly budget) despite increase in total # of conversion and lower CPC
• Redirected PPC strategies to keywords that consistently lead to a conversion

Need Integrated PPC, SEO & Social Media Reporting Monthly Reports, Weekly Reports?
White Label? 3rd party API Data? Bizwatch Analytics Search reporting tool, contact us Monday – Friday 9:00 am to 5:00 pm EST at 614-846-7584 or email us.