Keyword Research & Traffic Projection Reports

aka Data Mining Your Own Data vs Traffic Projections

Keyword research is often done by the following:

1. Keyword list provided by clients
2. Traffic projections provided by agency/SEM expert
3. Keyword refinement & research
4. Implementation, Wait for Results

Here's our methodology when it comes to keyword research and keyword suggestions:

1. We believe in mining your own PPC, SEO & Website keyword conversion/traffic data for strengths and weaknesses, before turning to traffic projection tools and keyword suggestion tools
2. If data exists, for 3 months or more, mine your own data first
   
   1. Adwords
   2. Analytics
   3. Ranking Reports
   4. Conversion Rates by keyword, number of conversions, root term analysis, bounce rates
3. If conversions are not being tracked, or are tracked inaccurately (90% of the time they are), then this will help us to better mine your data for opportunities
4. Only when something is brand new, a new product or service offering, should you turn to traffic projection tools, OR
5. When you need to expand your current keyword impression or search volume, and your budget fits this on broad match settings