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Laura Thieme: CEO, Bizwatch
Integrated PPC Management & SEO Management Expert
Integrated PPC, SEO & Social Reporting Software
Ms. Thieme is 15-year veteran of SEO, PPC and website/keyword conversion analytics. Laura Thieme founded Bizresearch in June of 1997. She founded Bizwatch (SMI Analytics) in 2010. Bizwatch provides integrated PPC & SEO reporting software with 13-month trended analytics, along with social media services. Bizwatch is integrated with Google Adwords, Google Analytics, SEO APIs and keyword research analytics.
Connect with Laura on LinkedIn & View Her Recommendations on LinkedIn
SMX San Jose Feb 28-March 1
PPC Google Adwords & Bing Conversion Consulting Expertise:
PPC Campaign Management
Increasing Conversions, Conversion Rates (CVR)
Increasing Click Thru Rates (CTR)
Lowering Cost per Conversion/Acquisition Rates (CPC, or CPA or CPL)
Big Picture focus
Management or large scale advertising campaigns for major brands
Trend and year end analysis; cost analysis; budgeting analysis
SEO Consulting Expertise:
Dynamic, database driven PHP, .NET, platform driven ecommerce & complex website SEO
Getting indexed, ranked, traffic, keyword conversions, SEO audits, SEO ranking trends & analysis
SEO & PPC Google Adwords, Bing Advertising Integration
Search Marketing Analytics Conversion Analysis
Improving conversion rates
SEO Expert Witness Using Analytics to Determine Damages (Trademark Metatags, SEO, Analytics, Conversion Analysis)
President of Bizresearch & Bizwatch Search Analytics Background:
Prior to founding Bizresearch & Bizwatch Search Analytics, Ms. Thieme worked for American Electric Power (AEP) in Columbus, Ohio, and USAID/Deloitte & Touche in St. Petersburg, Russia. She has a degree in Russian Studies from The Ohio State University, where she graduated in 1993.
Ms. Thieme has been featured in the New York Times, Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus CEO, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com.
Ms. Thieme has presented at over 35 of Danny Sullivan & Chris Sherman's SES search marketing conferences, and recent SMX conferences on PPC & SEO analytics. She has been an expert witness in google analytics for a case involving trademark and metatag concerns.
Ms. Thieme has written articles for her industry peers on "Search Analytics", "Keyword Research", "Link Farms", and "Managing Paid Search Marketing Campaigns", which were published by SearchDay, an online industry publication for search engine marketers. Links to articles can be found through her company's web site at Press Releases.
Ms. Thieme was chosen to develop a new search marketing analytics curriculum and teach a newly developed search engine marketing syllabus at The Ohio State University's Fisher College of Business. Thieme taught Principles of Electronic Marketing 754 in 2007-2008. In addition, Ms. Thieme developed two online courses for SEMPO's Advanced Paid Search Online Courses. Those courses launched in mid to late April, 2007.
Ms.Thieme has been interviewed by local radio and TV news media regarding search marketing trends and shopping search engines.
You can follow Laura Thieme on Twitter at Twitter.com/bizwatchlaura
Personal Passions:
Improving environmental impact on climate change
